Social Media Marketing ? What It Is, How It Works?

 

What Is Social Media Marketing (SMM)?

Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and  website traffic. 

• Social media marketing uses social media and social networks—like Facebook, Twitter and Instagram—to market products and services, engage with existing customers, and reach new ones.
• Social media in three core marketing areas: connection, interaction, and customer data.
• Because social media today is so ubiquitous, marketing techniques using these platforms are extremely important for businesses.

You cannot buy engagement. You have to build engagement

 

Why Social Media So Powerful? 

Social media is a powerful communications medium,  influence over cities as well as remote areas. However, it is only part of the digital revolution that we are witnessing. Digital transformation has not only influenced businesses and made the world  but it has also changed the way we communicate.

Today, businesses rely on social media to create brand awareness as well as to promote and sell their products. It allows organizations to reach customers,